I HELP CREATE YOUR PERSONAL BRAND THROUGH STORYTELLING AND DESIGN. 

Developing your online presence & brand identity takes more than design skills. You need a creative problem-solver who understands what you’re looking for (even if you don’t know yourself!) and who delivers excellence—on time and beyond your expectations. I am a skilled writer and editor with a diversity of design experience who will help you tell your story.
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ABOUT ME

A New York–based visual content creator, I’ve been helping clients across the U.S. articulate and design their personal brands online since 2008. Before then, my background includes years of producing and marketing both magazines and books.

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MY WORK

I work exclusively with solopreneurs, creatives, consultants, and small businesses. My talent is figuring out what your distinctive story is and how best to present it to the world. A series of questions at the outset will set the tone for our work together.

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PHILOSOPHY

I believe that everyone has a story. They may just need a little help telling it. My mission is to work closely with you to develop your ideas and unique story, and take them to an exciting visual level. I will be your wingman as you and your project take flight.

 
 

FEATURED PROJECTS

AUTHOR BLOG

 

An elegantly simple WordPress website for author Philip Caputo, redesigned annually to promote his latest book project. Each of Phil’s 17 books gets its own showcase page, and the site hosts a variety of video and audio interviews.

In addition to maintaining his website, I create all Phil’s social media branding, graphics, and promotional videos.

Phil had already built a strong brand over the decades since his breakthrough book A RUMOR OF WAR: strong, masculine, outdoorsy, erudite, and thoughtful. My work for him is designed to convey that distinct brand and connect his online audience with it.

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PHOTOGRAPHER’S 
PORTFOLIO

 

This custom WordPress portfolio/blog was designed and copywritten by me for fine-art photographer Barbara Erdmann. The site was launched in 2012 with 30 or so special photos, and now has several hundred striking photos showcased on it.

I’ve also created a number of printed branding materials, such as oversized display cards and custom business cards, to help Barb build her business via retail marketing.

 

As we created Barb’s various materials and messages, we were guided by her ethos of “elegant, simple, and dramatic,” which helped attract a discriminating clientele for her oversized art photographs.

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ONLINE STORE

 

green design GOODS, a Wix e-commerce site​ for sustainability consultant Jennifer Prescott, features carefully curated pages of “green” products, highlighting a strong sustainable consumption ethos. Soothing natural colors and textures are used throughout.

 

Jen, a former market editor for lifestyle magazines, and I worked closely on the logos, colors, and visual experience of this online boutique, with its associated branded graphics and videos. 

The green design GOODS store is the offshoot of Jen’s sustainable living advice-filled blog, jennygreenjeans.com, a separate multi-page WordPress blog I designed in 2012.

 

MORE PROJECTS

Hover over each project to find out more. (Note: Some older sites are now closed.)

 

HAPPY CLIENTS